SaaS Startup Pricing Strategies
You ready to make it rain on these prospects?
This is a section on pricing from the “Sales Narratives” chapter of Founding Sales. Other sections and chapters can be found on Twitter and you can sign up to be notified about them via email on the book’s website here.
Founding Sales is a book for founders and other first time sellers as they figure out the earliest stages of their go to markets - so the recommendations contained below should be consumed in that context.
Other resources for B2B founders I’ve published can be found here.
Pricing is a funny thing. It could be considered part of your narrative, or it could be considered part of your sales materials. In a way, it’s the conclusion of the narrative arc for your solution: “And because of all this, you should pay us this for the right to access our solution.” While pricing is something that is likely to change—usually
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